Just About Everything
Context
WeDeliver is a UK delivery app that delivers virtually anything that fits on a bike or in a bag. The challenge wasn’t capability, it was communicating scale without sounding generic.
Insight
When you do everything, saying “we do everything” means nothing. What you don’t do emphasizes it best.
Idea
We launched WeDeliver UK with three snappy films featuring a delivery executive attempting to deliver the only things the brand doesn’t deliver: babies, presentations, and breaking news.
WeDeliver Just About Everything*.
By spotlighting the exceptions, we made the promise unforgettable.
Some visuals were made using AI. The idea and strategy are mine. The 37 rounds of "make it feel less AI" are also mine. God bless designers and art directors.
What do you do when you’re a delivery app that delivers literally everything?
Groceries? Yep.
Medicines? Of course.
Last-minute vodka for a house party that was supposed to end at 10pm? Easy.
Your cousin’s laptop he “forgot” at yours again? Done.
Basically, if it fits on a bike or in a bag, WeDeliver will deliver it. Simple.
So instead of listing the millions of things we do deliver, we thought… why not spotlight the three things we don’t?
In the launch films of WeDeliver UK, we delivered 3 snappy films where WeDeliver's delivery exec was found delivering 3 things they don't specialise in: babies, presentations and news, but apart from that WeDeliver Just About Everything*!
*We were in post-production when Uber Eats went live with their "Get almost almost* anything" campaign. The client wanted to stay on course with a slight change in articulation.
