About
(a.k.a why this workout exist)
Little Zainab decided one thing early on: she’s not creative.
The reason? She couldn’t draw in art class. Case closed.
What she didn’t know then was that creativity isn’t something you’re born with. It’s a muscle. You train it, you strain it, you show up for it, and over time, it shows up for you.
Turns out, all her other “unrelated” skills were quietly doing reps in the background. Pattern recognition. Obsessing over human behaviour. People-watching. Being chronically online (professionally, of course).
Somehow, all roads led to advertising.
Since then, she’s said yes more times than she’s felt ready to. Figured things out mid-rep. Built structure where there wasn’t any. And got a little stronger with every project.
Along the way, she’s picked up a few medals too.
Today, her training includes: copywriting, creative strategy, content and social media strategy, community building, multi-format writing, content creation, pitching, and client retention.
She’s worked across industries like OTT, quick commerce, finance, FMCG, CPG, beauty, medical, confectionery, beverages, and non-profits.
Still training. Still showing up. Still getting stronger.