TTC Window Framed

Context

Toronto commuters spend hours on repetitive transit routes, often distracted and disengaged.

Insight
Even on the most routine commute, something outside the window makes us pause. A skyline. A stranger laughing. A quiet snowfall. We instinctively reach for our phones to capture it.

Idea

TTC windows already frame the city like moving art pieces. We just don’t see them that way.
Turn every TTC window into a picture frame. Encourage riders to capture what they see within the window borders and share it using #TTCWindowFramed